On the Art
Looking back to move forward. This motto sums up the philosophy behind the talent and passion in the works by the artist Helio Ascari. He took up the challenge to apply manual skills learned in his youth to the creation of bespoke bicycles and design and fashion accessories. The result has been a resounding success. Helio has opened the doors of Ascari Bicycles, a world of craftsmanship where vintage and modern styles fuse with personality.
Marc Augé, a renowned philosopher and anthropologist, says that the bicycle evokes memories of our corporeality and adolescence. But the bike is not only memory, it is still relevant today, a two-wheel vehicle that makes us think about changes in the urban spaces we live in and in the environment surrounding us. For so long, the bicycle was part of our mythology, representing the daily experience of many people. Today, as Augè says, we do not realize that we are part of a new humanism of cycling.